Madison Group Limited is a locally owned financial services holding company that specializes in Insurance and wealth management services. The Group comprises of Madison Life Assurance Kenya Limited, Madison General Insurance Kenya Limited, and Madison Investment Managers Limited. Madison Life Assurance Kenya was originally incorporated under Kenyan Laws in 1988 as Madison Insurance Company Limited (MICK) after a successful merger between Crusader Plc (1974) and Kenya Commercial Insurance Corporation. The Company has grown exponentially from combined Gross written premiums of KES 100m in 1988 to combined Gross written premiums of KES 6.2 Billion as at Dec 2017. In 2018, MICK demerged into two separate companies – Madison General and Madison Life. Madison Life Assurance now underwrites life assurance business only while Madison General underwrites general insurance business.