Job Detail

Job Description

Our client is seeking a commercially driven, results-oriented and strategic Sales Manager to lead sales operations, grow revenue and strengthen customer relationships. The successful candidate will develop and execute sales strategies, identify new business opportunities, manage key accounts and lead the sales team in achieving revenue targets and sustainable business growth.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue, profitability and market expansion targets.
• Lead, coach and motivate the sales team to meet individual and departmental performance objectives.
• Identify and pursue new business opportunities, prospective clients and strategic partnerships.
• Build and maintain strong relationships with existing customers, key accounts and business partners.
• Monitor sales performance, pipeline activity, conversion rates and revenue forecasts.
• Prepare sales budgets, forecasts, performance reports and management updates.
• Analyse market trends, customer needs and competitor activities to identify growth opportunities.
• Oversee sales presentations, proposals, negotiations and contract discussions.
• Ensure effective customer follow-up and timely resolution of sales-related concerns.
• Establish sales performance indicators and monitor progress against agreed targets.
• Collaborate with marketing, finance and operations teams to align sales activities with business objectives.
• Review sales processes and recommend improvements to increase productivity, customer retention and profitability.
• Ensure accurate maintenance of customer records, sales reports and pipeline information.

Qualifications and Requirements

• Bachelor’s degree or diploma in Sales and Marketing, Business Administration, Commerce or a related field.
• Minimum of 5 years’ relevant sales experience, including experience in a supervisory or sales leadership role.
• Proven track record of achieving sales targets, growing revenue and developing customer relationships.
• Strong understanding of sales strategy, lead generation, negotiation, account management and sales forecasting.
• Experience using CRM systems, sales reporting tools and Microsoft Office.
• Excellent leadership, communication, presentation and negotiation skills.
• Strong commercial awareness, analytical thinking and problem-solving abilities.
• Ability to set priorities, manage multiple opportunities and deliver results under pressure.
• High levels of integrity, accountability, initiative and customer focus.