Job Detail

Job Description

Overview
As a Marketing Manager at Outspan Teaching and Referral Hospital, you will be responsible for developing and executing strategic marketing initiatives that enhance our brand, engage our community, and support our mission. Your work will directly impact the well-being of our patients and the success of our institution.

Key Skills:

• Excellent writing and verbal skills in English
• Experience writing blog articles, and social media content, with versatility to take on different tones
• Marketing analytics skills, including analyzing Google Analytics, A/B testing, and SEO results
• Ability to independently manage projects and deadlines
• Comfortable communicating with a wide variety of audiences including executive leaders
• Experience running online advertisements on social media platforms
• Experience with basic graphic design preferred
• Self-starter with the ability to prioritize and multitask
• Self-motivated and comfortable working both independently and as part of a team
• Enthusiasm and passion for our mission and social impact work

Responsibilities

• Strategic Marketing Leadership: Develop, execute, and oversee the annual marketing strategy, ensuring alignment with institutional goals and consistent brand messaging.
• Engagement and Visibility Enhancement: Plan and implement regional PR, digital communication, and events to boost the institution’s visibility and engagement within the community and academic circles.
• Digital and Social Media Management: Lead the institution’s online presence by devising and managing effective social media strategies, campaigns, and online reputation management.
• Localized Campaign Innovation: Adapt corporate campaigns to resonate with the local community, addressing their specific preferences and needs while maintaining brand integrity.
• Partnerships and Collaborations: Identify, establish, and manage strategic partnerships and sponsorships, both consumer-oriented and business-oriented, to expand the institution’s reach and influence.

Qualifications

• Bachelor’s degree in business, marketing, communications or equivalent qualification from a recognized Institution.

Experience Requirements

• 3 Years in a similar position